Christmas was great, right? We all ate ourselves into a coma, wore pyjamas for consecutive days and played board games like our lives depended on it. All in all - we survived. But, how are we supposed to survive the 'Boxing day' and January sales that are projectile vomiting into our eyes. Ok, so that was a gross image but there really is no other way to describe the surge of panic I feel when I see 'SALE' signs strewn everywhere. It's no secret that I love clothes. I didn't start a blog called , 'I Blog The Fashion' to talk about my mainstream love of fluffy dogs and all things that sparkle. With these things in mind, it's a no brainer that the High Street sales send me into a near breakdown.
We all get some Christmas dollar from our families, even if it's a fiver from Grandma. We'd probably all be lying if we denied that money wasn't one of our favourite gifts. But, when there are sales, my money is having a tantrum, being stashed into my purse. 'LET ME OUT AND SPEND ME YOU CRAZY WOMAN' it not-so-subtly screams. I don't like being threatened, so, chances are, through no other option - I will spend my Christmas stash. What will I spend it on? Clothes obviously and they will undoubtedly all be from the 'sale' sections online.
The whole concept of a sale is very tempting. You get products for a reduced price. Who doesn't love saving money? Yet, the thing that we all fail to recognise (or choose to ignore) is that usually the sale items are the items that the store hasn't managed to sell during the season. Therefore, we are buying clothes that nobody wants. BUT - because it's reduced - it doesn't matter. We've bagged ourselves a bargain!
On the one hand, I really don't care that I'm buying fashion 'leftovers'. The items I buy in the sale are investment pieces that I plan to love and treasure. I would rather foster my clothes than leave them neglected in some randomly placed warehouse. In fact, I probably deserve a Nobel Prize for all the clothes that I have faithfully adopted over the years.
But, conclusively, I am losing my money. I am buying things that are a 'bargain'. The clothes I am buying are realistically the price they should be in the first place. 'OH MY GOSH, A TOP FOR £20 REDUCED FROM £50!!' - 'That's going straight in my basket!'. The worst part is, I am being brainwashed and I'm totally aware of it.
Sure, there will be the occasional, absolute bargain that is so unbelievable I can barely breathe. Just a few moments ago I was trembling in my seat because I managed to snap up a pair of VANS Disney Princess trainers. I mean, aside from anything, anything with a Disney Princess stamped on is an investment - but half price in the sale? Wow, no wonder I couldn't contain my excitement.
I will always find an excuse for buying a collective haul in the sales. The sales are there to make you feel extra special about your purchases. They make you feel sensible and they make you feel like you are truly investing your money in something for less. Which, you are. You are effectively spending less on each item but splurging more on the collective amount of items you buy. Because I am saving money, I always make room for 'extra' items that I don't actually need. I suppose you could call them 'leisurely spends'. But, it's these 'leisurely' annual spends that partly make the post-Christmas depression bearable. To be honest, even if there weren't sales, I would probably be scouring sites like ASOS to find the 'perfect' something that I don't need. The fact that it's over half price in the sale makes me feel that bit more special.
Dear sales - you are both my BFFL and my worst enemy, but for that I love you.